Wix and Shopify have lots in frequent. Shopify is an e-commerce platform that contains a web site builder, and Wix is a web site builder that may be became an e-commerce retailer. Each companies launched in 2006, and each have gone on to dominate their respective industries.

Though each provide the capacity to promote on-line, Wix is firstly a web site builder that provides e-commerce performance, whereas Shopify is an e-commerce platform that lets you construct a web site. Wix is well-suited for low-volume sellers and Shopify is finest for bigger quantity retailers seeking to actually spend money on e-commerce.


Along with the straightforward undeniable fact that each platforms mean you can create, launch and handle an e-commerce retailer, Wix and Shopify even have the next specifics in frequent:

  • Promote an infinite quantity of products and companies.

  • Drag-and-drop retailer editors.

  • Running a blog and web optimization capabilities.

  • Multilingual performance.

However there are just a few variations between the options of Wix vs. Shopify.

Wix options

  • Setup: Wix’s e-commerce platform known as WixStores. You’ll be able to create a WixStore account and construct your web site at no cost in anyway. To launch your web site, you should choose a pricing plan. Even then, Wix provides you a 14-day free trial to check its service and decide whether it is proper for your online business. All plans characteristic cloud-hosting, an SSL certificates, limitless bandwidth and a free area identify for one yr. The bottom-level plan comes with 20 GB of storage.

  • Retailer constructing and templates: You might have two choices in relation to constructing your retailer: You should use Wix’s intuitive drag-and-drop editor, or you should use Wix ADI — an AI-powered system that builds your web site for you. To essentially seize your online business’s model, we suggest constructing your individual retailer. Begin by selecting from one among Wix’s 500 free mobile-responsive templates. If you happen to don’t see a template you want, you’ll be able to construct one from scratch, all the way down to the dimensions and shade of your fonts and buttons.

  • Merchandise: Subsequent you’ll deal with your e-commerce logistics: including your product catalog and arranging cost processing and delivery. You’ll be able to deal with all of those capabilities out of your account dashboard. Wix options some good product options: You’ll be able to add an infinite variety of merchandise, product images and product variants. Every product can obtain its personal devoted product web page, or you’ll be able to showcase all merchandise in a class through a gallery. You can too mark merchandise on the market utilizing a ribbon icon.

  • Fee processing: Wix affords Wix Funds, their in-house cost processing; nevertheless, this service will not be obtainable in all international locations. This being mentioned, along with Wix Funds, you’ll be able to combine with a wide range of third-party cost processing corporations at no additional cost, together with PayPal, Square, Skrill and Authorize.Internet. You can too settle for offline funds through ACH switch.

  • Delivery: You’ll be able to set charges out of your dashboard based mostly on the place your buyer is situated and what they ordered. When a buyer completes a purchase order, Wix will routinely issue the tax and delivery into the ultimate value. Then, each buy is added to the Retailer Supervisor tab of your dashboard so you’ll be able to simply view all the main points. As soon as an order has been shipped, you’ll be able to mark it as fulfilled. The Retailer Supervisor tab additionally lets you view and replace stock and ship emails to your prospects through ShoutOut — Wix’s free electronic mail advertising and marketing instrument.

  • Further options: Different options Wix affords to their e-commerce prospects is the power to share coupons and low cost codes that may be utilized at checkout and ship thanks messages to prospects after they place an order. There may be additionally a weblog, web optimization instruments, cellular app, reserving platform and developer equipment. By way of the Wix App Market you’ll be able to combine your retailer with a wide range of totally different functions.

Supply: Wix

Shopify options

  • Setup: If you join Shopify, there’s no must specify that you really want the e-commerce package deal. All Shopify pricing plans include your individual devoted cloud-hosted e-Commerce web site and area identify, plus limitless storage and an SSL certificates.

  • Retailer constructing and templates: Like Wix, Shopify has a drag-and-drop retailer editor, permitting you to edit your retailer and see the up to date modifications in real-time. Shopify affords over 70 totally different free or paid themes. Most themes could be additional custom-made on the backend by modifying the theme code. Word that many of the theme code is written in Liquid, Shopify’s customized templating language.

  • Merchandise: The method of getting arrange with Shopify isn’t dissimilar from WixStore. You’ll log into your account dashboard and add your product catalog. You are able to do this through a CSV file, by migrating it over from one other platform or by getting into in every product manually. If you happen to select so as to add merchandise manually, Shopify gives many choices that mean you can set up the way in which they seem to prospects — together with a brief description, product photographs, SKU numbers, delivery data and product variants (totally different sizes, colours). After getting uploaded your merchandise, Shopify lets you group merchandise into collections for purchasers to seek out them by class (i.e. sale gadgets, seasonal merchandise).

  • Fee processing: By way of cost processing, retailers are inspired to make use of Shopify’s in-house cost processing system — Shopify Funds. With Shopify Funds your charge will begin at 2.9% plus 30 cents and reduce, relying on the pricing plan you employ. If you happen to use a third-party cost gateway, Shopify will cost you a further price.

  • Delivery: Shopify lets you create a customized delivery methodology. You’ll be able to both cost a flat charge or a customized charge relying on the shopper’s order and site. You’ll be able to set charges for an infinite variety of delivery zones all over the world. Shopify additionally affords a free delivery plugin (referred to as Shopify Delivery) that provides you entry to calculated charges by means of USPS, UPS and DHL, and the power to print delivery labels. You’ll be able to configure customized gross sales tax charges that Shopify will apply at checkout.

  • Further options: When you launch your Shopify retailer, you’ll be able to make the most of a wide range of totally different options and instruments, together with deserted cart restoration, the power to handle product critiques, a present card program, dropshipping performance, Shopify’s POS system and an app retailer with over 1,500 integrations.

Supply: Shopify

Wix and Shopify share similarities and variations in relation to options. Maybe some of the vital similarities is their ease of use. Apart from the truth that each platforms supply drag-and-drop retailer editors, each are typically designed for e-commerce rookies.

With both Wix or Shopify, you get a dashboard the place you’ll be able to handle many of the back-end capabilities of your retailer — together with managing orders, including merchandise, contacting prospects, producing reductions, viewing analytics and downloading integrations. If you happen to ever run into points together with your e-commerce web site, each companies supply assist facilities with a spread of sources, together with webinars and group boards.

By way of probably the most notable variations, then again, Shopify costs a further price in case you select to combine with a third-party cost processor, whereas Wix doesn’t. Moreover, Wix affords over 500 pre-designed templates — Shopify, then again, solely affords simply over 70. Shopify, nevertheless, has a a lot wider number of third-party integration choices in its app retailer.


Wix and Shopify have related pricing buildings, and each supply their platform on a month-to-month subscription foundation.

Wix pricing

Wix affords three predominant e-commerce plans, in addition to an enterprise resolution. It additionally affords 4 website-only plans, however you can’t promote on-line or settle for funds with these choices.

Enterprise Fundamental: $23 per thirty days

Enterprise Limitless: $27 per thirty days

Enterprise VIP: $49 per thirty days

Enterprise: Begins at $500 per thirty days

  • An end-to-end enterprise resolution that lets you work immediately with Wix professionals to construct and handle your on-line retailer.

Wix Fee Processing

Along with the price of your subscription, you’ll additionally need to pay bank card processing charges. If you happen to use Wix Funds, you’ll pay a flat charge of two.9% plus 30 cents per transaction for each credit score or debit card cost.

Alternatively, in case you select to combine with a third-party supplier, your charges will range based mostly on the supplier you select. Wix doesn’t cost a further price for utilizing a third-party processor.

Shopify Pricing

Like Wix, Shopify affords three predominant pricing plans. It additionally affords Shopify Plus, its enterprise resolution, in addition to Shopify Lite, which solely provides you the power to promote on an present web site or weblog.

Fundamental Shopify: $29 per thirty days

  • As much as 64% delivery low cost.

  • 2.9% plus 30 cents per transaction for Shopify Funds.

Shopify: $79 per thirty days

  • As much as 72% delivery low cost.

  • USPS Precedence Mail Cubic® pricing.

  • 2.6% plus 30 cents per transaction for Shopify Funds.

Superior Shopify: $299 per thirty days

  • Third-party calculated delivery charges.

  • As much as 74% delivery low cost.

  • USPS Precedence Mail Cubic® pricing.

  • 2.4% plus 30 cents per transaction for Shopify Funds.

Shopify Plus: Beginning at $2,000 per thirty days

  • Enterprise-level resolution with superior customization, integration and administration choices.

Shopify Lite: $9 per thirty days

  • Add purchase buttons to an present enterprise web site or weblog.

  • Create and ship invoices.

Shopify Fee Processing

Not like Wix’s in-house cost processing, Shopify affords discounted charges for its higher-level plans. Nonetheless, Shopify additionally costs a further price in case you select to make use of a third-party cost processor as an alternative of Shopify Funds.

On high of the charges you’d face from the third-party processor, you’d additionally need to pay a 2.0% price for the Fundamental Shopify plan, a 1.0% price for the Shopify plan and a 0.5% price for the Superior Shopify plan.

In the end, though Wix and Shopify have related pricing plans, Shopify affords extra options with every growing plan degree — though its plans are typically costlier. Moreover, despite the fact that Wix doesn’t cost an additional price for utilizing a third-party processor, it doesn’t supply discounted charges for its increased plan ranges, which Shopify does.

From each of those factors, you’ll be able to see how Shopify is designed to accommodate higher-volume sellers who’re actually invested of their e-commerce companies, whereas Wix is probably better-suited for low quantity or occasional sellers.

Person critiques

We spoke to some e-commerce entrepreneurs who’ve had expertise utilizing each Wix and Shopify. Their responses, nevertheless, have been pretty one-sided:

Shopify is less complicated to make use of

“In relation to promoting issues on-line, Shopify is a a lot simpler platform to work with than Wix, and since it’s so widespread, there are much more apps developed for it that mean you can additional broaden your web site’s capabilities.”

— Dave Hermansen, Retailer Coach

Wix is a fast repair

“Wix is nice for sellers who don’t actually wish to customise a web site and are in search of a fast repair, however it’s not very pleasant with different apps and software program. I discover {that a} majority of the highest apps you’ll be able to add to an e-commerce web site combine with Shopify, then work on integrating with the others. That implies that the whole lot it is advisable optimize the shopper’s purchasing expertise is out there to Shopify earlier than Wix.”

— Alex Ivko, Vendor’s Selection

The Shopify check-out expertise is healthier

“For e-commerce, it’s palms down Shopify. The checkout expertise is considerably higher on desktop and cellular with Shopify — its UX units the usual. The backend analytics on Shopify are arrange for e-commerce homeowners. Lastly, the Shopify app market can actually assist a model that’s scaling right into a 7 or eight determine enterprise.”

— Jim Huffman, GrowthHit

Last comparability

The place Wix is healthier

  • Pricing: Wix’s plans are typically extra inexpensive than Shopify’s. You’ll be able to begin a web based retailer with Wix for $23 per thirty days, in comparison with $29 per thirty days with Shopify.

  • Web site constructing: Wix provides you three distinctive methods to create your web site, utilizing its drag-and-drop builder, Wix ADI or its open improvement platform.

  • Themes and design: Wix affords extra themes than Shopify. Though not all of Wix’s themes are devoted to e-commerce, Wix has a way more trendy {and professional} aesthetic compared to a few of Shopify’s themes. They’re additionally extremely customizable and really simple to edit.

  • Fee processing: Not solely is the speed for Wix Funds (2.9% plus 30 cents per transaction) fairly normal within the trade, however it’s additionally an enormous profit that Wix doesn’t cost a further price for utilizing a third-party cost processor. Subsequently, if you will discover cheaper charges with one other supplier (or have already got a service provider service supplier), you should use that service with out dealing with additional prices from Wix.

Wix is admittedly supreme for many who simply want a web site, but when you will dabble in e-commerce, Wix can offer you an appropriate possibility for a low-volume of gross sales. Greater quantity retailers will get extra bang for his or her buck with a platform devoted to e-commerce.

The place Shopify is healthier

  • E-commerce-focused options: Shopify is healthier outfitted to deal with an enormous number of e-commerce wants, together with the next quantity of gross sales. Though its plans are costlier, every plan consists of further superior e-commerce instruments — significantly as regards to delivery, studies and consumer accounts.

  • Discounted cost processing charges: Though Shopify costs a price for utilizing third-party processors, in case you choose to make use of Shopify Funds, you’ll be able to entry discounted processing charges with the higher-level plans.

  • Integration choices: General, the Shopify market has extra third-party app choices compared to Wix. Shopify can combine with the total vary of software program options throughout quite a few classes. Though Wix does supply an honest app market, it merely isn’t similar to Shopify’s — plus, not all of the apps are particular to e-commerce.

  • Buyer assist: Though Wix affords 24/7 telephone assist for its U.S. prospects, reviewers usually complain that it’s troublesome and time-consuming to achieve customer support representatives. Conversely, Shopify gives 24/7 assist in three other ways — telephone, stay chat and electronic mail.

  • Scalability: In the end, Shopify is healthier fitted to selling the expansion of your online business. Wix constrains you in sure methods — like by inserting storage limits in your web site and making you pay additional in your enterprise area identify after the primary yr. With Shopify, then again, you obtain incentives for choosing higher-priced plans — which means you’ll be able to profit from persevering with to make use of Shopify as your online business grows.

Shopify is an answer that may actually work for any enterprise state of affairs — even the service provider who is considering turning their Wix web site right into a WixStore. You’ll need to pay a bit greater than you’d with Wix, however what you get with that extra cash is greater than price it.

A model of this text was first revealed on Fundera, a subsidiary of NerdWallet.


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